Purina Pet Acquisition - Spec Work

Many people long for a pet, but can't get over the fact that their apartment is the size of a closet and they're rarely home before 7pm. Purina wanted to show these potential pet parents that no matter what their situation, there's a pet that perfectly suits them. We did it by focusing on one simple truth: pets make everything better.

 We created a site that let users search anything from "boating" to "small spaces." We then served up articles that showed how pets make each of these things better, as well as debunked common pet myths.

And in case they were still hesitant about pet ownership, we created a customized video that featured a dog singing to them about how he fit their life, while crooning their name and surprising them with things like personal photos. The video ended with a selection of compatible dogs from local rescue groups.