Healthcare is tricky business. You have a client saying things like, “We need to see more doctors in the hospital.” “What about the five service lines?” “Where’s our 70/30 balance?” So do how you turn something that requires 70% hardworking hospital visuals into something 100% cool? You work your ass off to create spots that, yes, do a lot of heavy lifting, but still carry a sticky message. Not to mention, stand out from the bevy of healthcare spots filled with tense doctors in white lab coats and choppers named Eagle III.